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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in the...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers? Anne...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Opal wins silver at London Design Awards 2025 for Dareman Packaging Innovation

Opal wins silver at London Design Awards 2025 for Dareman Packaging Innovation

Droppers, a matter of expertise and technology

Droppers, a matter of expertise and technology

FOCUS

Luxe Pack Monaco unveils The Portal, a new step forward its transformation

Luxe Pack Monaco unveils The Portal, a new step forward its transformation

The trade show dedicated to high-end packaging solutions is gradually unveiling its new look. Indeed, the expansion...

Why Indonesia’s beauty market is growing faster than ever

Why Indonesia's beauty market is growing faster than ever

Kantar Worldpanel’s latest report illustrates how beauty has become one of the strongest performing industries in the country despite...

Opal wins silver at London Design Awards 2025 for Dareman Packaging Innovation

Opal wins silver at London Design Awards 2025 for Dareman Packaging Innovation

Opal Cosmetics Group is thrilled to announce its recognition as a Silver Winner in the Packaging Design - Beauty & Personal Care...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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