The new registered office and head office alone employs 130 people, distributed in brand new premises, the interior design of which evokes the intense creativity of its founders, especially Enrica Ancorotti. Twenty million euros in turnover in 2013, thirty million last year and nearly 40 million expected this year, including 5 million in skincare, the Ancorotti saga is a very good example of this - family owned - Italian industry where the catchword is clearly "here we work!" Because such progress and such results owe obviously nothing to chance. And as everyone knows, the example comes from above…

Ancorotti Cosmetics' showroom in Crema, Italy

Ancorotti Cosmetics’ showroom in Crema, Italy

Not a day, not a week, not a month passes without Renato Ancorotti and his daughter Enrica, not taking front stage, one of them travelling around the world, constantly in touch with customers, and the other studying new formula for a new development. "And that’s not all, explains Enrica, we also have to manage the production and logistics of a business employing about 125 people today. To better cope with growth and the new organization we decided to recruit Marco Mazzola as our General Managing Director. He has been in cosmetics for 30 years."

The best of back injection!

The gone through road for Ancorotti Cosmetics - almost - operating in all segments, from make-up to skincare, is impressive! With regard to its industrial capacity, managers have pulled out all the stops in past months. "Thanks to this, explain officials, we are only using 73% of our total capacity, which makes us extremely flexible to deal with unexpected new orders."

To note that the Italian firm probably has one of the most impressive pool of back injection machines in the area, with a total of 13 units capable of producing some 63,000 pieces per shift and per day! The filling capacity for mascaras is not bad either with 185,000 pieces per shift and per day! This did not prevent the company from also investing heavily in compaction machines and quality control equipment for powders.

"Our full service activity has not stopped growing in recent months," says Renato Ancorotti. "So much so that this year it will account for 55% of our business!"

Reflecting other Italian companies in the sector, its export activity is continuing to grow, now representing more than 80% of its turnover. The most recent development being the opening in January of a subsidiary in New York.

A momentum that is certainly not ready to end. The company announced the development and production of a new product in a "new" building by the end of the year. As for its presence at MakeUp in Paris, it will be marked by the presentation of a new collection where make-up becomes art in all its forms, with innovative products that allow a woman to use her beauty as a perfect canvas on which she can draw, paint, sculpt and refine her facial features.