Anaïk Beauty, Casaque group’s subsidiary specialising in beauty gifts and accessories, has launched Easy-sampling a solution dematerializing the production of samples in order to significantly reduce production time while preserving the environment.
“Each year we manufacture more than 12 million products, implying more than 4,000 samples. Some models can be revised several times and these multiple consignments generate longer validation steps but also an overuse of packaging, product wastes, the congestion of sampling rooms and a substantial carbon footprint," notes Virginia Mazelier, Director of Anaïk Beauty.
In a market demanding shorter manufacturing delays, reduced costs and lower environmental impact, Anaïk Beauty and the Casaque group have mobilized their R&D centre in order to find a sustainable alternative for the promotional gifts market.
The Easy-sampling solution proposed by Anaïk Beauty consists in the modelisation of a HD picture through a proprietary process, and to generate a 3D file available in different versions, colours and materials. "Thanks to the HD picture and 3D effect, the virtualized model offers customers a view similar to reality," ensures the company.