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An Aptar pump for the first collection of Elle perfumes for children

For the launch of its first collection of Elle perfumes for children, the Berdoues Parfums et Cosmétiques Group chose th So Chic pump by Aptar Beauty + Home.

Launched in April 2015, the line features three fragrances in 50 and 100 ml:

  • “So Cute”, a sweet, flowery, hypoallergenic, alcohol-free eau de senteur for children up to the age of three,
  • two eaux de toilette, “So Pretty” and “So Sweety”, for little girls between 4 and 12 years old.

In order to win over little girls’ hearts, Aptar Beauty + Home recommended the light and aesthetic VP4 So Chic pump. Actually, the pump was used to personalise each thoroughly modern bottle.

This collection is one of a kind,” said Berdoues Group Senior Product Manager Perrine Planel de Oliveira. “We fell in love with the snap-on pump, a fun, original accessory and an innovation that young parents and mischievous, coquettish little girls will like!

Aptar Beauty + Home’s new patented pump allows each bottle to be decorated with different charm. “This design feature, attached to the bottles, adds a thoroughly modern note that perfectly matches the up-to-date trends little girls love,” adds Aptar.

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