For the launch of its first collection of Elle perfumes for children, the Berdoues Parfums et Cosmétiques Group chose th So Chic pump by Aptar Beauty + Home.
Launched in April 2015, the line features three fragrances in 50 and 100 ml:
- “So Cute”, a sweet, flowery, hypoallergenic, alcohol-free eau de senteur for children up to the age of three,
- two eaux de toilette, “So Pretty” and “So Sweety”, for little girls between 4 and 12 years old.
In order to win over little girls’ hearts, Aptar Beauty + Home recommended the light and aesthetic VP4 So Chic pump. Actually, the pump was used to personalise each thoroughly modern bottle.
“This collection is one of a kind,” said Berdoues Group Senior Product Manager Perrine Planel de Oliveira. “We fell in love with the snap-on pump, a fun, original accessory and an innovation that young parents and mischievous, coquettish little girls will like!”
Aptar Beauty + Home’s new patented pump allows each bottle to be decorated with different charm. “This design feature, attached to the bottles, adds a thoroughly modern note that perfectly matches the up-to-date trends little girls love,” adds Aptar.