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Industry buzz

An applicator with a tank for Rimmel’s Apocalips lip lacquer

To keep its promise to get lips puckering up as glamorously as Kate Moss’ ones the new lip lacquer by Rimmel London completes the action of its high-density pigments and creamy formula with a new applicator technology. “Thanks to its integrated micro-foam tanks made of a flexible foam, it delivers the right amount of lacquer on the lips in a single pass.

Fulfilling the application requires only to put a touch of lacquer on the thickest part of the lower lip. Then, without taking more product, one’s just has to cover both lips stretching the paint from the centre to the end. The process may be repeated for an even more pronounced “varnish” effect.

© 2013 - Premium Beauty News -
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A new trade show dedicated to clean beauty in London

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Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

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