Amyris has appointed Sheila Shekar Pollak as Chief Marketing Officer of its Biossance Clean Beauty skincare brand.
According to Amyris, Sheila has a proven track record in developing and executing world-class brand and marketing strategies that deliver high growth consumer brands.
Most recently, she was the Chief Marketing Officer of Athleta, a subsidiary of Gap, Inc., one of the fastest-growing women’s apparel brands in the United States. “Since joining in 2011, she played an integral role in defining and bringing to life Athleta’s mission to ignite a community of active, healthy, confident women and girls who empower one another to realize their limitless potential. She spearheaded the company’s Power of She platform, launched the Athleta Girl brand, led Athleta in becoming a B Corp (corporations that balance purpose and profit) and changed the future of female athlete sponsorships by signing on the most highly decorated track and field athlete, Allyson Felix,” says the company.
Prior to Athleta, Sheila Shekar Pollak held global marketing leadership roles at Gap and Banana Republic. She was recently honored as one of the 2020 AdWeek Women’s Trailblazer Award winners and Brand Innovators’ Top 100 Women in Brand Marketing.
"We are very pleased to welcome Sheila in joining us to accelerate the growth and to build upon the consumer love and strong brand value of Biossance," said Amyris President and Chief Executive Officer John Melo. "Biossance is currently on what is expected to be its fourth consecutive record quarter with strong sales from on-line channels, through our partner Sephora, and now also rapid international expansion."
"I’m thrilled to join the Biossance team and truly believe that today’s consumers can have it all - a beautiful, clinically proven product that is clean and supported by sustainability-focused business practices," said Sheila Shekar Pollak. "Amyris and I share the same philosophy and passion when it comes to using business as a force for good to protect people, animals and our planet. Biossance’s unique market differentiation and award-winning products make it a standout in the clean skincare field and I’m excited to help accelerate growth of one of the most consumer-loved brands."
