The "new classic" Rouge Holic line features dense, rich colors with a texture that glides across the lips to add a beautiful glow and accentuate the lips’ natural volume. By using ’Brilliant Pigment Cutting’ technology, HERA creates wearable and modern mid-tone colors to deliver a chic and classic style. This new classic lipstick offers a subtle glow that appears to be shining through from the inner layers of the lips, regardless of which condition the lips are in. In addition, the design maximizes the sense of luxury by incorporating aesthetic elements often used in architectural designs and styles.

HERA Rouge Holic is available since March 29th on Amazon U.S. At the same time, the Amorepacific’s brand will also introduce other best-selling lip collections including - HERA Sensual Powder Matte, HERA Sensual Spicy Nude Volume Matte and HERA Sensual Spicy Nude Gloss.

To promote the advanced collection, the South Korean beauty conglomerate has selected K-Pop celebrity Jennie.

Jennie was selected as HERA’s ambassador since 2019. As a member of K-pop girl band BLACKPINK, Jennie is the right model for HERA not just because her charming appearance but her passion and confidence to be herself fit HERA ’s brand philosophy, which is ’finding and expressing the confident and strong self and unique individual beauty that exists deep within oneself’,” says the group in statement.