Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Amorepacific expands into the Middle East

Korea’s cosmetics giant Amorepacific has partnered with Alshaya Group, one of the largest retailer in the Middle East, to make a first foray into this market.

Etude House, Korea’s No. 1 makeup brand targeting a young demographic, will be Amorepacific’s first global brand to enter the Middle Eastern market. Etude House is slated to open its first store in Dubai during the second half of 2017, with plans to extend its reach across Gulf Cooperation Council member countries such as Kuwait, Saudi Arabia, UAE, Qatar, Bahrain and Oman.

Amorepacific will actively commit to promoting the company’s innovative beauty culture to meet growing interest of Asian Beauty among customers in the Middle East. By doing so, Asian Beauty is set to move beyond Korea and chart a new Eurasian path that connects across China, Southeast Asia, India, Europe and Middle East,” said Suh Kyungbae, Chairman & CEO of Amorepacific.

According to Amorepacific, the Middle Eastern cosmetics market is forecasted to grow at a high CAGR of 15% from USD18 billion in 2015 to USD36 billion in 2020. The colour makeup and fragrance sectors are especially pronounced in the United Arab Emirates (UAE) beauty market. For years, Amorepacific has invested in building regional expertise in the Middle East by assigning its regional experts in major cities such as Dubai, Abu Dhabi, Teheran and Istanbul to build local market insight. Amorepacific established a fully-owned subsidiary, Amorepacific ME FZ LLC, in May 2016 located in Dubai Design District (D3), the free economic trade zone driven by the UAE government as a centre for beauty, fashion and design industries.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York will take place on September 15th and 16th at the Jacob K. Javits Convention Center (Hall 1B)

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in...

read more
job opportunities
Experts’ views
Natural cosmetic preservation with Spectrastat complete solutions

Zoey Zhang
Natural cosmetic preservation with Spectrastat complete solutions

Product preservation has been profoundly impacted by the wellness movement and resulting consumer ingredient concerns. Today, consumer-accepted traditional preservation options are limited. In parallel, the global naturals movement continues to heighten consumer interest in natural or biobased ingredients. This additional consumer...

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close