Amcor has expanded its portfolio of refillable and refill packaging solutions for the beauty and personal care sector, combining rigid and flexible packaging options to address growing demand for comprehensive refill formats.
The new range includes refillable containers with customizable closures and dispensers, including the Mocha bottle and the mono-material Wave 2cc pump. For refill formats, Amcor offers its AmPrima recycle-ready spouted stand-up pouches, available in capacities ranging from 30 ml to 2 litres with a leak-proof design optimized for e-commerce delivery.
According to Amcor, the solutions can also incorporate post-consumer recycled (PCR) content to support circularity goals.
The company also points to the role of refill packaging in helping brands respond to consumer demand and meet requirements under the EU Packaging and Packaging Waste Regulation (PPWR).
“The key focus for all our development work is to ensure that refill and refillable packs continue to combine aesthetics and functionality to promote and support brand image,” said Lara Alemany, product line director, Amcor Global Rigid Packaging Solutions.
According to recent research more than 74% of consumers want more reusable, refillable or returnable packaging. For the personal care sector, a 2025 Innova Market Insights survey found that 42% of global consumers chose brands with refillable packaging options last year, and 25% overall opted for product alternatives that were packaged in refillable options.
Amcor will highlight its latest packaging developments at London Packaging Week 2026, taking place September 16-17 at ExCel.
In addition to its refilable solutions, Amcor will unveil Magic One, its airless dispenser for facial skincare. The solution was developed around the way consumers use and experience facial skincare, offering high product protection to help maintain formula integrity and efficacy. Its precise 0,3 ml dispensing at any angle supports controlled and convenient application while its 96% restitution rate minimizes product waste.
