Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Amazon unveils new tools to weed out counterfeit goods

Amazon on Thursday announced a new initiative to crack down on the sale of counterfeit goods on its platform which could allow brands themselves to take down listings of fake merchandise.

The program dubbed Project Zero uses a combination of technological tools and cooperation with brand manufacturers to remove listings of sellers of counterfeit goods.

Amazon said it is testing the new feature on an “invite only” basis with brands ahead of what it expects to be a broader rollout. “Our aim is that customers always receive authentic goods when shopping on Amazon,” the US online giant said in a statement. “Project Zero builds on our long-standing work and investments in this area. It allows brands to work with us to leverage our combined strengths to move quickly and at scale to drive counterfeits to zero.

A new Amazon initiative uses a combination of technological tools and cooperation with brand manufacturers to remove listings of sellers of counterfeit goods. - Photo: © Loic Venance / AFP

A new Amazon initiative uses a combination of technological tools and cooperation with brand manufacturers to remove listings of sellers of counterfeit goods. - Photo: © Loic Venance / AFP

Amazon said the new effort includes stepping up use of its own machine learning technology to scan for suspected imitation goods. Additionally, brands that participate in the program will use “product serialization” codes to authenticate products in the manufacturing process, and those firms will be able to take action themselves to remove counterfeit goods listings.

Previously, brands would need to report a counterfeit to Amazon, and we would then investigate these reports and take action,” the Amazon statement said. “With Project Zero, brands no longer need to contact us to remove a counterfeit listing. Instead, they can do so, quickly and easily, using our new self-service tool.

Amazon said its tests have stopped 100 times more suspected counterfeit products than under its previous system of removal based on reports from brands. Companies participating in the program include the luggage and handbag maker Vera Bradley, automotive accessory manufacturer Kenu and pet accessory brands Thunderworks and ChomChom Roller.

Project Zero, with its automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon,” said Mark Dely, chief legal and administrator officer of the company, in the Amazon release.

AFP/Relaxnews

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close