Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Amazon rolls out virtual lipstick trials with L’Oréal

Beauty fans can now test out coveted makeup products virtually on Amazon, thanks to a partnership between the retailer and L’Oréal. The beauty giant’s ModiFace augmented reality and artificial intelligence platform (acquired by the group in 2018), is using its AI-powered technology (which is run on Amazon Web Services) to enable Amazon to offer digital try-ons for the first time.

The concept will see Amazon shoppers in the US and Japan given the choice of virtually testing out lipsticks in live video or selfie mode, using the front-facing camera on their mobile phone.

Amazon and L’Oréal are letting customers try out makeup via the beauty brand’s Modiface technology. Photo: © Courtesy of L’Oréal

Amazon and L’Oréal are letting customers try out makeup via the beauty brand’s Modiface technology. Photo: © Courtesy of L’Oréal

With this new AI-powered virtual experience, Amazon customers can now conveniently try-on thousands of lipstick products, save photos on their devices to share with friends and ultimately purchase with greater confidence -wherever they are, whenever they want, with products delivered right to their doorstep,” said Nicolas Le Bourgeois, head of Amazon Beauty, in a statement. “This launch is another important milestone in our vision to be the best possible place for customers to discover and buy beauty products online.

The move is just the latest example of L’Oréal’s strategy to double down on personal beauty experiences. In February, its Garnier label teamed up with Modiface to launch a ‘Virtual Shade Selector’ tool that uses personalized technology to recommend different shades to consumers in just one minute. The brand also announced earlier this year that it had come up with a digital skin diagnostic requiring nothing more than a simple selfie, using its Modiface technology — a tool that was behind the ‘Vichy SkinConsultAI’ that launched in Canada in January.

AFP/Relaxnews

Portfolio

  • Amazon and L'Oréal are letting customers try out makeup via the beauty (...)
© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close