For three days, up and coming ‘fine fragrances’ brands will be showing off their creations and expertise in company with emerging cosmetic brands and niche cosmetics (natural and organic products, connected beauty, mens cosmetics, conventional cosmetics etc).
“With this new meeting place for confidential perfumes, we want to give the floor to a different type of fragrance and promote the relationship between distributors and buyers of a new sort; those concerned by creation, beautiful materials and the legacy and values perpetuated by these new fragrance creators,” says Julie Cartigny, the show director. “Thanks to our past experience (the Zoom platform at Cosmeeting, promising brands with great potential have come to us to expose their products at the show, convinced that it will help to launch them. New this year is the meeting with the public on 18th of June, which will enable the exhibitors to test their brands face to face.”
Besides the exhibition space, various animations are on the programme: conferences, circuits and creative workshops for an unforgettable olfactory experience, within a contemporary scenography made by our partner ‘Centdegrés”, who has worked hard on a new visual identity.
“We have noticed that consumers are becoming somewhat tired of perfume. This perfumery will restimulate the interest of both amateurs and the general public. Innovations always come from the influential and are then transmitted to the public by capillarity. Perfume is evolving,” highlights Elie Papiernik, co-founder of Centdegrés.