Alcan Packaging Beauty today announced its new company brand name. Acquired by Sun European Capital, a subsidiary of Capita Partner, in July 2010, the specialist of cosmetic packaging, changes name to Albéa.
“The semantics of Albéa evoke the word ‘beauty’ and symbolize material embellishment, referring to our core business. The letter A at the beginning and at the end of the name reflects its openness,” says the company in a release.
The company also changes its logo, opting for a cell-shaped image “directly inspired by the protective honeycomb and its natural potential for expansion.”
“It represents our protection of and great care for our customers’ products and all the markets we serve, as well as our focus to support their development worldwide,” explained Francois Luscan, President and CEO of Albéa.
The new Albéa brand will be rolled out globally during the next 6 months. The group’s new website is under construction and will be available at www.albea-group.com