Packaging as brand identity
APG sees packaging as more than just a container, it’s a tangible extension of a brand’s identity. Elegant boxes and other packaging solutions are the result of a combination of design, carefully selected materials, and flawless craftsmanship. From the earliest stages, every detail is crafted to engage both sight and touch: from silky or embossed surfaces to glossy-matte contrasts, inserts and embossing, all contributing to a sensory experience that conveys care, quality, and exclusivity.
This approach defines every APG creation, from fine perfumery and cosmetics to wine & spirits, home fragrances, Advent calendars, pharmaceutical packaging and labels. Every piece is a unique expression of the brand it represents.
“Each product is a combination of functionality and visual expression, ensuring consistency between the purpose of the product and its market positioning,” says CEO Michal Sobieski. “That’s how packaging becomes a vehicle for brand communication and perceived quality, conveying elegance and attention to detail.”
Luxury, pharmaceuticals and labels: from concept to finished product
APG’s production process blends creativity with technical precision. Design, printing and finishing all take place in Italy, while box assembly is handled at the company’s Serbian facility. This integrated approach ensures a seamless workflow and consistently high standards at every stage, transforming packaging into a sensory experience where embossing, light effects and textures convey quality from the very first touch.
Each project is tailor-made for the individual brand, combining aesthetic research and flawless execution to deliver unique solutions that fully reflect the client’s values and identity.
All pharmaceutical packaging is produced in compliance with strict safety protocols and regulatory standards. For labels, APG uses both offset and flexographic printing technologies to achieve a balance of precision, performance and visual impact.
In recent years, the company has invested in state-of-the-art machinery and advanced inspection systems designed to enhance every finish, ensuring color precision, perfect alignment and the highest level of accuracy throughout the entire production cycle.
APG Balkan: a strategic hub for the European market
In 2018, to better manage complex processes and serve the European market more effectively, Albertini Packaging established APG Balkan, a manufacturing facility based in Belgrade. The Serbian hub, also equipped with cutting-edge machinery, is designed to respond quickly to international demands, offering operational flexibility and consistent quality. High-end finishing techniques further elevate the final products while reducing turnaround times and logistical complexity, key priorities for leading global luxury brands.
This investment reflects the company’s commitment to increasing efficiency, shortening manufacturing timelines and expanding production capacity to become more competitive.
“Investing in new technologies and sustainable practices allows us to meet the expectations of luxury brands seeking elegant, impeccably detailed solutions with a lower environmental impact,” explains CEO Michal Sobieski.
APG Balkan’s focus on quality and thoughtful material selection was recently recognized at Grafima 2025, where the company earned second place for a fully recyclable, FSC-certified packaging solution. A collapsible box, free from laminations and coverings, conceived to minimize material and energy consumption. Hot foil stamping and blind embossing introduce a refined, understated elegance, where design, functionality and sustainability converge in line with Albertini Packaging’s philosophy.
Ethics and sustainability: responsibility and innovation
The use of recyclable materials and the adoption of efficient processes reflect the company’s commitment to integrating sustainability and environmental awareness into every stage of production. A strong commitment to corporate responsibility further defines the company, with its Code of Ethics shaping relationships with clients, suppliers and teams, promoting fairness, compliance and transparency.
On the ESG front, Albertini Packaging values the expertise of its employees and fosters an inclusive environment, embracing sustainability as a balance between environmental impact, social responsibility and operational strength.
APG: a strategic partner for luxury brands
Thanks to its deep-rooted expertise, cutting-edge technology and a responsible approach, APG is a comprehensive partner for luxury brands, integrating concept development, design, production and finishing. Between the Italian and Serbian facilities, the company ensures consistently high-quality solutions.
“In the competitive European market, the Group positions itself as a strategic partner for brands seeking distinctive packaging that conveys elegance, reliability and a strong sense of identity,” concludes CEO Michal Sobieski.
