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Albéa’s XD11 Panache pump partners with indie fragrance brands

The Gellé Frères perfume house has selected the Albéa’s XD11 Panache pump to spray its micro encapsulated formulas in a gentle mist with ultra-fine droplets.

At Gellé Frères, fragrances begin with flowers and are transformed into sophisticated perfumes. The brand innovates by creating microcapsules in its perfumes to reproduce floral fragrances as faithfully as possible and make them longer lasting. The Queen Next Door fragrance collection features mood-boosters with essential oils in its alcohol-free, long-lasting formulas thanks to microencapsulation. It can be sprayed on skin or hair.

Produced in Albéa’s European centre of excellence for fragrance pumps in Le Tréport, France, the XD11 Panache pump is able to spray the Eau de Parfum microencapsulated formulas with a gentle, deep and long-lasting cloud of fragrance.

The XD11 pump was also chosen for the 30ml and 75ml packaging of the new Kim Kardashian West Crystal Gardenia fragrance collection launched on November 15th.

The satin silver XD11 pump matches the frosted crystal bottle. In that case, made in Albéa’s Thomaston plant (Connecticut, USA) - the group’s global center of excellence for fine mist.

The XD11 Panache fragrance pump at glance:

- ultra-compact design,

- harmonious mist,

- invisible engine,

- olfactory neutrality

- three dosages (70 μl, 100μl, 120μl).

According to a 2015 Albéa study, the XD11 Panache pump delivers an average droplet that’s 33% lighter, 40% drier, penetrates twice as deep and is 6 times longer-lasting than traditional pump models.

The Albéa XD11 Panache pump is XD11 Panache is available in Europe, the United States and Brazil.

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