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Industry buzz

Albéa: New fiber brush mascaras

Albéa recently unveiled its new family of four fiber brushes for mascaras named My Style: Mademoiselle (for extreme volume and length), Miss (for extra curl and length), Lolita (for volume and definition) and Signorina (for extra volume)



The sculpted contours of the four mascara brushes are made possible thanks to Albéa’s second-generation Da Vinci technology, a process that combines a second brush cut followed by an overtwist.

According to Pauline Uhlen, Mascara Product Manager at Albéa, this process “opens a world of exciting new fiber brush design possibilities, for optimized volume, lengthening, curling and definition”.



Cuts can now be done differently on either side of the brush, for new shape and make-up effect possibilities”, she adds. “Furthermore we have selected and mixed various types of fibers to create these four exciting new brush shape designs, each offering specific make-up characteristics.

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