For this first on the beauty market, Albéa has designed a single open-and-close system thus reducing the tube’s components to only two.

The two-in-one solution allows more than 80% weight reduction of the head+cap components, meaning 55% weight reduction for the whole EcoFusion Top tube compared to standard tubes [1].

If it changes the traditional aesthetics of tubes, this solution offers substantial environmental benefits.

Reducing plastic use through weight reduction is a top priority in our responsible tubes roadmap”, says Caroline Hughes, Marketing Manager Albéa Tubes. “As a single-component open-and-close breakthrough system, EcoFusion Top is the most advanced solution in weight reduction on the market. In addition, less plastic in the packaging means a smaller carbon footprint and a reduced environmental impact.

EcoFusion Top is made from HDPE to guarantee mono-materiality and recyclability. This two-in-one system will be available with various sleeve options such as bestselling Greenleaf for laminate tubes and the Thin-Wall technology for extruded tubes.

This innovation is also adapted to the e-commerce market and complies with Ista-6 standard.