Diorshow 360, Dior’s first rotating mascara uses the Albéa’s Notch Helix brush, a double helix brush designed to optimally covers lashes as it delivers the formula, thanks to specific bristle spacing. “It leaves the lashes perfectly coated in mascara and well-separated,” claims the French supplier of makeup solutions and packaging.

The formula, packaging and brush design were specially developed for optimal revolving action.

A galvanized silver ring on the bottom of the cap activates the rotating device, which turns the wand upward or downward for easy application.

Rotating brush designs are considered as the new generation of mascara, allowing an extremely comfortable application and a professional make-up result in record time.

With Diorshow 360, Albéa shows its capacity to work with leading brands by providing breakthrough innovation. Albéa teams are hard at work to assist clients in their most ambitious projects and offer beauty solutions for tomorrow’s market,” says the company in a release.