The Givenchy amenity kit given to customers in the new Air France La Première suite won the award for the best First Class airline unisex travel kit 2014 at the Travel Plus Awards. The ceremony was held on the occasion o the World Trade Catering Expo 2015, at the Radisson Blu Hotel in Hamburg, Germany.
“This achievement reflects Albéa Beauty Solutions’ expertise in managing complex projects, including design and supply chain monitoring but also coordinating the entire value chain (product sourcing, assembly, kitting, transport and logistics),” said the French supplier.
The kit’s shapes, colours and materials were designed to convey gentleness and calm. Both the kit and the amenities have been designed and selected for their functional and emotional characteristics. They have to be useful and to create surprise at the same time.
The Givenchy kit for La Première was designed in black leather like material, symbolizing the “Soin Noir de Givenchy” range. Its closure adds a touch of red, recalling one of La Première’s own colours. The kit also has a mirror for beauty touch-ups at any time during the flight.
The Givenchy kit for La Première holds 4 products:
Le Soin Noir face cream (10ml).
Lift Intense anti-tiredness roll-on for the eyes (9ml).
Hand cream (10ml).
Le Soin Noir lip balm (7ml).
In addition to the products, the kit contains:
A spatula for easier product application.
A Givenchy and Air France leaflet.
Since 2006 Albéa has been producing the amenity kits for Air France Premium-Eco, Business and La Première classes and has been supporting the company on kits that evolve every year in every class, with a new design every six months.