The Afyren production unit has signed a deal with Excellentia for the distribution of its flavors and fragrances in North American. The deal covers the full suite of Flavyren natural organic acids produced by Afyren Neoxy. Excellentia will distribute the Flavyren line to the major North American players in the flavors and fragrances market.
Bio-based, low-carbon products
Afyren Neoxy produces organic acids using agricultural co-products as feedstock. These innovative acids are identical (drop-in molecules) to ingredients produced using petroleum derivatives, so they can be directly substituted without changing customers’ production methods.
Afyren’s patented process is biomimetic, reproducing on an industrial scale a fermentation process that has been occurring in nature for millions of years. The process uses natural microorganisms and is fully circular. It was developed using a “zero industrial waste” approach: water is fully recycled, and the co-product that is left over from the process is used as a potassium-rich organic fertilizer, completing the circular process.
A key market for flavors and fragrances
Excellentia is a leading player in the supply of natural ingredients to the flavors and fragrances market.
“This agreement will help Afyren better serve the major players in a market that is growing and increasingly turning to natural products,” said Nicolas Sordet, chief executive of Afyren. “Excellentia is at the nerve center of the North American flavors and fragrances market and is well established and known for its distribution capabilities and its expertise in using high quality, natural ingredients like ours.”
“Excellentia’s primary focus on pure, natural, clean-label & organic flavor & fragrance ingredients will be greatly enhanced by the unique Flavyren Product line,” said Tom Buco, President of Excellentia. “In addition, our manufacturing and product development expertise will enable us to provide customized solutions to our clients taste and aroma challenges. We are very excited about this affiliation and look forward to many years of mutual prosperity.”
According to a report from Quadintel, the global market for natural flavors and fragrances was worth USD9.15 billion in 2021 and is expected to grow at an annual rate of more than 6 percent from 2022-2029. North America is the No. 2 global market for flavors and fragrances after Europe.
New generations of fragrance ingredients produced using green or white chemistry and biotechnology will be discussed, among many other topics, at the next edition of the Fragrance Innovation Summit on December 1, 2022 in Paris . Program and registration: www.fragranceinnovation.com/en/