Eric Fresnel, President

Premium Beauty News - In fact, the first question that comes to mind is: "In what is it really new and why didn’t anyone think about it earlier?"

Eric Fresnel - It was not that easy to combine all the constraints in connection with this type of packaging, its material, its production rates and the markets in which it operates to reach the optimal solution in terms of aerosols packaging. It was therefore necessary to elaborate a particular film, a printing method and a new machine concept. In addition, the solution proposed by Sleever had to also meet growing demands for the development of late differentiation, for the printing on complex surfaces and the management of large stocks.

Premium Beauty News - A new film and a new printing technology... Nothing less?

Eric Fresnel - Indeed, we have developed for this application a new material, a white opaque film, in order to reach a more attractive packaging solution that could be used for the packaging of white or neutral aluminium aerosol containers, with simple or complex shapes. But this also meant a new printing technology, the Helioflex, which combines two technologies, rotogravure and flexography for the printing of images and of sophisticated texts. A technology that offers great printing flexibility with up to 10 colours, special effects like Braille or the application of technology varnishes enabling a better grip and technical solutions like tamper-evident systems or the printing of all type of codes like the DataMatrix,...

Premium Beauty News - A significant advantage of course, only one type of aerosol whatever the reference!

Eric Fresnel - Indeed this is a significant Asset. SleeverAerosol is clearly a sustainable development solution through the optimization of the supply chain it enables. Only one type of aerosol whatever the reference. This means a stock optimization, a simplified management of sleeves and a greater ease of implementation, a responsiveness and lower batch sizes ≤ 25 000.

Premium Beauty News - A word on this positioning machine...

Eric Fresnel - Our engineers have developed a new more efficient machine concept, the SleeverCombi. Ultra compact, monobloc and modular, it offers a great flexibility in terms of formats, changeovers ≤ 10 minutes, speed with up to 300 aerosols per minute, easy ergonomics (workspace, accessibility, user-friendly, digital screens.)