This year, ADF&PCD will be held in Hall 7.2 of Porte de Versailles-Parc des Expositions: a larger area than usual to host about 600 exhibitors – over a hundred more than in 2018, for approximately 1,000 more visitors than last year. “We have been working on inviting more and more global beauty brands,” emphasizes Christelle Anya, Director of the Parisian show.
New exhibitors will include the Imprim’Luxe association and its labelled companies, representing the graphic arts and printing trades.
“ADF&PCD Parisis extremely popular among exhibitors and brands. Figures speak for themselves,” adds Christelle Anya.
Made in France and Ecodesign: follow the guide
The 2019 renewal is embodied by a new feature intended to help visitors in search of Made in France products and/or ecoresponsible solutions, who will attend guided visits to the relevant exhibitors.
About ten exhibitors identified and selected beforehand will welcome a group of visitors who have registered to these one-hour sessions organized twice a day. They will be guided by two packaging experts as part of the Made in France Tour and the Eco Tour.
Conferences: brands at the forefront
The issue of sustainable development will also be at the core of the conference agenda, in particular with a Chanel-hosted session focused on the sustainable perfume challenge and on wellness, and a debate on “plastic repulsion”. The conference will be chaired by Estée Lauder’s Senior VP Packaging Innovation, Hervé Bouix, who will showcase the solutions implemented by Unilever.
“We constantly make changes to our offering, and we invite brands to come share their own challenges and solutions,” explains the show’s Director.
Indie Brands, innovation, retail… a broad spectrum of subjects will be on the agenda of the two round tables.
The ICON Club in parallel
Apart from the three ADF&PCD events – Paris, New York City, and Shanghai – the organizer, Easyfairs, has just created the ICON Club. This club gathers about 100 members representing various global brands from all sectors and industries and encourages them to gather twice a year in order to exchange about packaging news, challenges, and trends. It was officially launched last September at the 3rd NYC annual ADF&PCD show. The French version will be launched next January at ADF&PCD Paris, which will welcome its first members.
This initiative will enrich the three portfolio events. “As for ADF&PCD New York and Shanghai, which will respectively be held for the fourth and second time (next March for Shanghai), we are trying not to reproduce exactly the same model as in Paris: we would rather adapt to American and Asian markets, by offering other, very disruptive features,” concludes the organizer.
Lastly, as usual, the Award winners of the ADF&PCD show will be announced at a ceremony held on Thursday, January 31, 2:30pm, right in the middle of the show.
Easyfairs to launch PLD (Packaging of Premium & Luxury Drinks) alongside ADF&PCD in Paris
Easyfairs is launching a new exhibition in Paris 2020. PLD - Packaging of Premium & Luxury Drinks, will hold its first edition on 29 & 30 January 2020 at Paris Expo, Porte de Versailles and will be co-located with ADF&PCD, the exhibition dedicated to the packaging of perfumes and cosmetics, as well as to aerosol and dispensing systems. PLD is addressing professionals involved in the creation of packaging for premium and luxury wines, spirits and soft drinks.