Aveda, the US brand of natural and organic beauty products, which has belonged to the Estée Lauder Companies GmbH since 1997, has chosen the German company ADA Cosmetics International (ADA) to distribute its products in the hotel business.

As of September 1, 2011, ADA will distribute Aveda’s body care lines in Europe, Australia and also in Hong Kong, Singapore and Japan. The new partner’s product range includes a multitude of high-end, flower and plant-based skin and body care items for the hotel bathroom, as well as for hotel spa and beauty salon.

In order to ensure a prompt delivery of orders, ADA plans to consolidate the stocking of the Aveda merchandise quickly and to establish warehousing in the distribution centers of Kehl (Germany) and Hong Kong.

As a manufacturer of hotel cosmetics, ADA enjoys a sales network and a logistics structure that allow the group to supply more than 15,000 customers worldwide, mainly 3- to 5-star hotels. In 2010, the turnover of ADA Cosmetics International amounted to 42 million euros.

According to Wilhelm Könning, CEO of the ADA group, Aveda’s products perfectly complement ADA’s own offerings. “This company’s uncompromising and environmentally conscious approach matches our own values and product philosophy very well. Now our selection of ‘green’ lines has become larger. Our clients will really appreciate that”, he said.