Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

ADA Cosmetics expands its international presence through the acquisition of Pacific Direct

ADA Cosmetics International, a Germany-based specialist of hotel cosmetics, has just completed the acquisition of Britain’s leading supplier of hotel cosmetics, Pacific Direct. The acquisition of Pacific Direct is the second company purchase by ADA this year after the acquisition during the first quarter of the Scandinavian market leader Scanamenities, located in Denmark.

There is an agreement of non-disclosure regarding the acquisition price and other details of the transaction, however, according to ADA it is the largest acquisition in the company’s history.

Wilhelm Könning, ADA CEO

Wilhelm Könning, ADA CEO

Founded in 1991 in Bedford, England, Pacific Direct produces premium cosmetics products and accessories for luxury hotels, cruise liners and airlines. Currently, the company generates approximately a third of its revenue in Asia and the Near East as well as another third in Great Britain and approx. 20 per cent in the USA.

Pacific Direct and ADA are a perfect match,” states ADA CEO, Wilhelm Könning. He expects that the acquisition of the successful manufacturer promises good growth opportunities – especially in the markets mentioned above. The combination of the two companies will increase the value ADA delivers to customers. “Pacific Direct’s luxury brands will be a perfect enhancement to ADA’s established product portfolio. At the same time, we will provide access to new customers and contacts. International hotel chains, in particular, will benefit from the pooling of our market know-how as well as from optimizations in service and sales,” Könning adds. The annual revenue of ADA’s global business is expected to increase to approximately EUR 100 million as a result of the acquisition.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close