The French company specializing in the design and development of tailor-made promotional items, accessories, bags, and full-service makeup products for the beauty and fashion industries, puts transparency at the heart of brand values.
Following the acquisition of the Bien Faire solution last year, ACT Beauty empowers beauty, skincare, and lifestyle brands to showcase their CSR commitments with full transparency. A QR code embedded in each product reveals verifiable details about its environmental footprint and the origin of every production stage — from raw materials to delivery.
“Bien Faire provides brands with a turnkey traceability tool, enabling them to showcase their responsible choices to consumers. From raw materials to production sites, every stage is tracked and certified by leading standards (GOTS, GRS, LENZING, FSC),” said ACT Beauty in a release.
La Rosée steps in
The limited-edition pouch created for La Rosée’s 10th anniversary is a tangible illustration of this expertise.
Produced in Turkey from Global Organic Textile Standard-certified materials (92% organic cotton and 8% recycled polyester), it features a QR code on the inside label that provides access to the complete supply chain details.
Founded over 30 years ago, ACT Beauty partners with international brands such as SVR, Thalgo, La Rosée, Aime, Embryolisse, Phytomer, Louboutin, Fenty Beauty, Ami Paris or Eres. Through the Bien Faire solution, ACT Beauty aims at making traceability an essential value-added asset for brands and their customers.
ACT Beauty has received an EcoVadis Platinum medal with a 99/100 score. The company rolls out a CSR program named ACT OF CARE, which features: certified materials, socially audited factories, low-carbon logistics, and energy self-sufficient warehouses.
