A new example of the global digital wave in the beauty world, ABBI has just been launched on the market based on a concept combining personalized, connected, and clean beauty. ABBI - French acronym for authenticity, beauty, wellness, and individuality - was created by a couple, Joanna and Frédéric Ifergan, who took three years to develop a new generation of AI that can scan the face and identify the areas of improvement for cosmetics.
On the Skan My Skin application, the Apoticare.fr website, or with the connected mirrors installed in pharmacies, users take their pictures to obtain a cream composed of a skincare base and three specific actives that meets their needs.
Six skin problems are analysed - wrinkles, sensitivity, pimples, pigment spots, shininess, and radiance - and 40,000 formulas are available to solve them. The mixture is based on one of the six bases, the best-adapted to the skin problem identified (caviar and hyaluronic acid, stem and multiprotection cells, selenium and vitamin C, honey and shea, arnica and niacinamide, and aloe vera balm), enriched with three tailor-made actives.
All this is made upon request, and the skincare product is sent 48h later with the customer’s first name engraved on the bottle.