British-based family owned AA Labels has introduced a range of label embellishment options for customers to add to their bottle labels, such as embossing, hot foil stamping, screen printing, spot UV varnish and new laminating finishing options to its label printing services to enable greater access to the luxury packaging market.

£400,000 investment

With this a range of new services, the company, which specialises in designing, producing and printing labels, wants to make the luxury market more accessible to start-ups and SMEs, in particular those in the beauty sector.

The £400,000 investment, which includes the purchase of new GM 330FB, GM DC350 and GM PNT160S machines (two roll label converter presses and automatic core cutting machine) from Grafisk Maskinfabrik in Denmark, will allow the firm to support smaller UK beauty brands so they can better compete with major players in the cosmetics industry, both online and offline, and profit from the continued growth of the luxury market.

A wide range of techniques can be utilised to create high-end finishes in cost-effective way, without the need for expensive containers or packaging. Cosmetics is among the sectors anticipated to make the biggest gains in the global luxury market, which will exceed €1.3 trillion by 2025 and be driven by the increased purchasing power of Millennials and Generation Z, according to research from Boston Consulting Group (BCG) and Altagamma,AA Labels said in a statement.

The new services from AA Labels also include anti-bacterial laminate finishes, which are generating increased interest due to the coronavirus pandemic and greater awareness of hygiene.

Serving brands of all sizes

Sohail Sethi, Managing Director and joint-owner of AA Labels, comments: “We have identified a growth in demand for label embellishments, but our main aim is to introduce new audiences to the creative possibilities of labelling. We want to demystify the process so brands of all sizes, including those with limited budgets, can create high quality labels that appeal to growing consumer demands. Brands need to convey the prestige of their products through the packaging and these techniques add a luxurious and eye-catching finishing touch.