In order to reinforce the natural credentials of its luxury organic range developed for babies’ delicate skin, Little Butterfly London has opted for wooden caps made by Technotraf Wood Packaging, the Quadpack Group company specialising in the production of wooden packaging for the luxury markets.
Gudrun Wurm, the founder of the Eco-Cert certified brand, has decided to incorporate wood in the packaging of the products after she visited Technotraf’s stand at a trade fair in New York. “I never would have considered wood before, but Technotraf explained just how perfectly it could complement our packaging”, she explains. “When I discovered that it could also be coloured, I was convinced. And I’m glad with my decision: the caps look absolutely stunning.”
The caps have been crafted from PEFC-certified ash and stained the soft pastel green that distinguishes the brand. “Their finish is silky smooth to the touch, adding sensory appeal. While looking the same from the outside, the caps fit three different types of bottle with varying neck heights. A wider cap has been made to fit on to the jar containing the ’Soft As Moonlight’ nappy change cream,” explains Technotraf.
The Little Butterfly range is sold in selected retail outlets in the UK and Ireland and via the online store at www.littlebutterflyorganic.com