A.S. Watson Health & Beauty Benelux, a subsidiary of the international health and beauty retailer A.S. Watson Group, is acquiring all 50 stores of the Dirx health and beauty retail network and an additional five locations being rolled out. A.S. Watson already owns the drugstore chains Kruidvat and Trekpleister in The Netherlands, and the addition of the Dirx stores expands the group geographical coverage in the country.
All Dirx employees will join A.S. Watson. The Dirx stores will continue under the store concepts of either Kruidvat or Trekpleister once the transaction is completed.
This transaction, the amount of which has not been disclosed, is being presented to the Netherlands Authority for Consumer and Market for approval.