For new “J’adore Touche de Parfum” fragrance, Parfums Dior entrusted Aptar Beauty + Home with reinventing the perfuming gesture and showcasing its latest creation.
"J’Adore Touche de Parfum is the fruit of three years of close collaboration between the Innovation, Development and Purchasing teams of Parfums Christian Dior and the Research and Development teams of Aptar Beauty + Home. Thanks to the new NOTE system, the perfume alights gently on the skin directly for a more intimate, precious and sensual experience,” explains Aptar in a release.
NOTE is a system which automatically recharges after each use, allowing the perfume to be delicately applied directly on pulse points.
“This unique gesture makes J’adore Touche de Parfum a technological gem. We were won over by this new system for applying perfume, feeling that it dovetailed perfectly with the product we were developing. The act of application had to be different from that of a classic perfume. In short, a highly feminine and precise gesture. In addition, we wanted to come up with a bottle for women on the go so they could keep it in their bag and reapply their fragrance at any time of the day”, explained the J’adore Perfume by Christian Dior team.