“The new Excellence Centre will enable a wide variety of collaboration, especially in the area of holistic packaging design, throughout the value chain. We will be able to organise packaging design workshops and innovation days together with our customers and partners in order to demonstrate the full potential of our lightweight, fresh fibre paperboards,” said Sari Pajari, SVP Sales and Marketing, Metsä Board.
“A bioeconomy ecosystem which is unique in the world”
The centre will be located in the heart of Metsä’s flagship site in Finland, which includes Metsä Group’s next-generation bioproduct mill, Metsä Board’s board mill, the Pro Nemus visitor centre and a demo plant for Metsä Spring and Japanese Itochu Corporation that will start the production of textile fibres at the end of 2019. “A bioeconomy ecosystem which is unique in the world,” claims the Finnish paperboard producer.
The Excellence Centre will include offices, a laboratory, R&D facilities and a packaging design studio, as well as the customer feedback centre. The project has started with the aim for the centre to be operational in 2020.