To present the fragrance and simulate its iconic 4-lobed bottle, Guerlain has chosen Arcade Beauty’s LiquaTouch sample in the shape of the bottle. A first in France.
The LiquaTouch patented technology allows you to present the actual fragrance thanks to a non-woven applicator protected by two layers of an aluminium laminate. As soon as it is opened, the fragrance gradually reveals itself on the skin for a state-of-the-art discovery.
This fully customisable printed sample can be applied to any type of media (card, insert, etc.) and to any size. Another advantage is that LiquaTouch adjusts its label and even the pad it contains to the chosen shape. It is available in double or triple versions to reveal several fragrances in a single marketing operation (press, mailing, distribution at points of sale...).
Seduced by this, made in France technology, the brand has pushed the limits of creativity for its perfume Mon Guerlain. Arcade Beauty supports their aesthetic choices by creating the LiquaTouch in the shape of the mythical bottle.
This significant collaboration underlines a perfect harmony between aesthetic codes and industrial competence.