Aptar Beauty + Home has announced the appointment of Cécile Abeille as Director of Communications and Digital Marketing, within the Global Marketing & Innovation department.

Mrs Abeille will be responsible for developing global communications and digital marketing strategies for product innovations and key initiatives such as sustainable development, omni-channel experiences, and market insights.

Driven by corporate sustainability, digital innovation and public affairs, Cécile Abeille is globally connected and active in various industry associations notably France Digitale, TechforGood, Mouvement Impact France to name a few. Having begun her career more than 20 years ago at the Smithsonian Institution in Washington, DC, Cécile went on to work in the fashion retail industry at Neiman Marcus and Saks Fifth Avenue, before joining The Estée Lauder Companies (ELC). From New York HQ to the Paris EMEA office, she successfully contributed to cementing the group’s reputation around the globe. She left ELC in 2019 to start 2bee, a consultancy business which advises start-ups, NGOs, and visionary leaders in the fashion, health, and environment sectors, notably Read the Air, Plastic Bank, and Data4Risk.

Cécile’s strong commitment to philanthropy and citizenship allowed her to develop and elevate globally recognized campaigns such as Le Cancer du Sein Parlons-en (Breast Cancer Let’s Talk About It), Breast Cancer Campaign, International Women’s Day, World Oceans Day and fuelling visibility for Oceana, UN Oceans, National Geographic, MAC Aids Fund, Aveda Earth Month and YouthAids,” added the beauty packaging supplier in a statement.