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Industry buzz

A new cylindrical mascara by Brivaplast

Mascara 1389, the latest born within Brivaplast’s cylindrical standard range, features a 100% polypropylene (PP) bottle produced using an injection blow-moulding technique.

The mascara is provided with a bi-component wiper, patented by Brivaplast, which improves the performances of application. Produced using bi-injection moulding, the wiper associates two different materials, each of them having its specific function: the softer and more flexible material cleans the stem, while the more rigid one enables to properly fit the wiper into the bottle.

Brivaplast also offers a wide array of mascara brushes and decorative options for customising the product.

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Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

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