& Other Stories unveiled its debut hair care collection, designed and developed by its Los Angeles Atelier. A total of 19 products will go on sale in the H&M Group brand’s stores and online at www.stories.com from August 2018.
Less than a year after launching its natural beauty line, & Other Stories is expanding into hair care with a debut collection of products. Created by its Los Angeles Atelier, all of the products have been designed in partnership with the hair stylist, Kylee Heath, a specialist in red carpet looks.
The collection is largely inspired by the Los Angeles lifestyle, from sunny days at the beach to sporty pursuits and prestigious ceremonies.
“Restore, repair and hydrate”
With this first hair care collection, & Other Stories has sought to meet the specific needs of different hair types. The collection comprises three distinct ranges: "Restore," to repair and hydrate, "Universal," to style and protect, and "Fullness," to bring texture and volume to fine hair.
Each range features at least six products, including shampoo, conditioner, mask, scrub, serum, spray, dry shampoo, lotion and cream.
This first hair care collection lands in stores and online in August. Prices are around EUR 12 of a 250ml shampoo or conditioner, EUR 15 for a 150ml mask or EUR 15 for a 250ml texturizing spray.