This year’s four-part program will focus on new territories in perfumery, evolving purchasing behaviors, emerging olfactory experiences, and the value of creativity, bringing together insights and first-hand perspectives from industry professionals throughout the day.
As guest of honor, Jason Ju Chunmao, co-founder of Harmay, the billion-dollar beauty retail unicorn, and CEO of JusTangerine and TFx Tmall Fragrance, will share his insights into the changing Chinese market, the rise of niche brands, and the new strategies reshaping the fragrance industry.
Key trends
Following a global overview of the most creative innovations, by Aurélie Dematons (Le Musc et la Plume) and Vincent Gallon (Premium Beauty News), the focus will shift to the new frontiers of fragrance.
How are desirability and democratization reshaping the market? Mathilde Lion (Circana) will share her insights into global market dynamics and emerging trends, while Dao Nguyen (Essenzia by Dao) will explore how Asian brands are reinterpreting fragrance codes. Héloïse Lefebvre du Prey (Asia Cosme Lab) will examine the evolution of Indian brands, balancing tradition and modernity.
AI is also challenging established retail models. Estella Benz (Inference Beauty) will explore how this technology is transforming the landscape.
Rethinking the fragrance experience
How is the fragrance experience being reinvented through new forms of discovery, expression, and storytelling? Antoaneta Becker (China-Britain Business Council) will explore the rise of olfactory clubs, where new communities are finding alternative ways to discover perfume. Ben Janoušek (Kaorium) will then examine how AI can foster a more human and emotionally engaging discovery experience.
With Stéphanie Gazel (Gazel Studio), Marc Chaya (co-founder of Maison Francis Kurkdjian and founder of ORA), and David Benedek (BDK Parfums), the discussion will turn to perfume as an artistic language and a powerful expression of brand identity.
Finally, Laure Braive (Casanova) will explore how to build a distinctive and compelling brand narrative in the world of fragrance.
Fragrance beyond the skin
Fragrance is becoming a broader field of expression, increasingly engaging the emotions at the intersection of olfactory creation, science, and sensory experience.
dsm-firmenich will explore how ingredient innovation is opening up new sensory possibilities, while Éloïse Gerardin Appelmans (Brain Impact Neuroscience) will present an fMRI-based approach to measuring emotional responses.
Audrey Semeraro, founder of Edeniste, will explain how neuroscience is inspiring new approaches to haute parfumerie.
On the packaging front, Thomas Clémence (Aptar Beauty) will showcase advances in spray technology for hybrid and alcohol-free fragrances. Gaël Boutry (GBC Superga Beauty) will round off the session by challenging participants to rethink the very concept of perfume.
Staying unique in the age of AI
As AI makes imitation increasingly easy, what gives a brand and its creative work lasting value? In a panel discussion, Annie Bégnaud (AB Agency) will explore this question with Rémy Oudghiri (Ipsos) and Marie Laure Dubuisson Minnaert (Maison Marc-Antoine Barrois).
Turning to the retail experience, Avner Gal (Iroma Scents) will examine how AI is transforming the point of sale, while Nathan Dupin (Dynvibe) will explain how brands can build visibility in AI-powered search engines.
Sophie Normand (Premium Beauty News) will bring together representatives from Coty, Givaudan, IFF, dsm-firmenich, and Mane to discuss how ingredient innovation can help create distinctive olfactory signatures that are difficult to replicate.
As in previous years, the day will conclude with a fragrance workshop led by Isabelle Ferrand of Cinquième Sens, offering an overview of the latest olfactory trends shaping the market.
Full program and registration: www.fragranceinnovation.com/en/
