Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

A « couture » packaging by Groupe Pochet for the new Alexander Mc Queen fragrance

Every component of the new Alexander McQueen fragrance, « Couture » is the result of the Groupe Pochet alliance of « savoir-faire » : the intense black stopper, the collar’s ultra-thin majestic feather pattern, and the curvy bottle, delicately highlighted by a zamac base.

The zamac has emerged as the ideal material to magnify the infinite wealth of details of the shoulder piece, produced by Qualipac. The feathers blades and antique gold aspect required numerous operations, including a syringe-delivery enamel decoration. The finely engraved cap with tactile effect is injected with no visible parting line, and completes the collar, made of a golden electro-plated base assembled with a « signature » ring varnished by Solev.

The gently curved shiny deep black bottle is manufactured by Pochet du Courval. A sober silkscreening decoration higlights its smooth surface.

Groupe Pochet undertook this high-level technological challenge, which also results in assembling all the components. It has required a unique and specific expertise, particularly in taking into account the dimensional and technical requirements of the various materials, making the Group able to deliver the most beautiful creations of its customers.

A movie made by the brand pays tribute to the teams who made this project a reality: see here.

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close