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Industry buzz

A bulb atomizer from Aptar for the launch of "Lady Lily" eau de parfum

For the May launch of "Lady Lily" eau de parfum (75 ml), O Boticário was won over by the bulb atomizer from Aptar beauty + home as well as the Garde Robe collection of knits and patterns which makes the atomizer a fashion accessory.

Aptar beauty + home's bulb atomizer woven with golden thread underscores and (...)

Aptar beauty + home’s bulb atomizer woven with golden thread underscores and enhances the product’s aesthetic form.

This new fragrance combines the intensity of a woody base with the lightness of floral accords.

This eye-catching packaging made by Aptar beauty + home brings a subtle and precious touch to this Brazilian eau de parfum, while ensuring total respect for the fragrance due to exceptional technology,” said the packaging supplier.

The plus points of the bulb atomizer by Aptar :

- An effective closure system by means of a simple quarter turn which guarantees a perfect seal (an Aptar beauty + home patented innovation).

- Total respect for the fragrance since the perfume never enters into contact with the atomizer due to a check valve. It is protected from all contact with the metal components.

- Easy development without modification of the neck for many bottles (15FEA).

- Direct assembly on the bottle integrated into the packaging line. A real "plus" for the end consumer who
no longer needs to assemble the atomizer onto the bottle as is currently the case.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
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