After a particularly trying 2009 year from every point of view, (economic crisis coupled with drastic restructuring of the U.S. entity in the wake of the acquisition of Zorbit Resources), the young group that designs and manufactures lines of beauty product and scented products, as well as customized packaging is seeing the future under more favourable auspices.
Reorganisation in the U.S. and in China
Main highlights of the first six months of 2010: several new contracts with global leaders in distribution (Payless ShoeSource and Zara), and an increase in capital underwritten almost entirely by U.S. managers which lead to a reinforcement of equity of 3.4 million euros. Furthermore, shareholder officers (Jill Belasco, CEO USA, Sean Brosmith, Creative Director, USA and Scott Oshry, President of Maesa Studio) have joined the two founders at the Board of Directors.
“In 2011 we are going to continue our growth on key accounts,” explain managers, “and we are going to continue improving our profitability through the control of overhead costs. We will also continue our restructuring both in the United States, with the relocation, as of January next into functional premises designed for our business and also in China, where a new Managing Director has been appointed to strengthen our industrial partnerships and increase our margins.”
Developments in all directions
Latest achievements undertaken by Maesa include, the redesign of Zara’s perfume department, the creation of an exclusive branding for Icing by Claire’s, the design of the beauty category for Payless ShoeSource, the development of a brand of thematic body products to simulate the sales of private labels at Carrefour’s health and beauty department, the development of the first fragrance diffuser bearing the name of the car manufacturer Renault, the manufacture of Sephora’s Christmas packaging lines, the development of a box of scented candles available in three different fragrances for L’Oreal Professional, the development for Target of a range of products with high added value at competitive prices, and finally the design for Costco of gift boxes with high added value and low prices with scented products coming from Anthousa the American brand of high-end home fragrance products.