Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Caution and pragmatism for SGD in 2009

SGD, one of the main global manufacturers of glass vials for the perfumery, cosmetic and pharmacy industries, started the year 2009 with both caution and pragmatism. Premium Beauty News met Laurent Zuber, Deputy General Director Sales and Marketing.

As far as the perfumery industry is concerned, we must be cautious since the recession, which probably climaxed in the USA, will worsen in Europe,” says Laurent Zuber. In a context of global crisis, “only Brazil and, to a certain extent, China, appear to be able to resist,” he adds.

However, SGD can rely on strong assets, Laurent Zuber explains: “thanks to our global implantation - six plants, seven furnaces, in France, Spain, in the USA, Russia, China and Brazil - we can even out the effects of the current economic cycle”.

Laurent Zuber, Deputy General Director Sales and Marketing, SGD

Laurent Zuber, Deputy General Director Sales and Marketing, SGD

Premium Beauty News - Hopefully, the beginning of 2008 was very positive for SGD.

Laurent Zuber - Actually, despite premonitory signs in Spain and in the USA, the first half of 2008 scored a growth rate of 7%. However, from September, everyone witnessed a rapid and general downturn, which was unpredictable. Eventually, we closed 2008 with a growth of more than 2% at fiscal year-end.

Premium Beauty News - So what about the outset of 2009?

Laurent Zuber - Since the beginning of the year, business slowdown has been very strong, with low range visibility over future orders. There has been a massive stock clearance from our customers. Paradoxically, we can already forecast a strong increase of the demand for glass vials as soon as the crisis ends, with a risk that the demand largely exceeds the production capabilities of glassmakers.

Premium Beauty News - What is the best investment policy in such a context?

Laurent Zuber - We carry on our ambitious investment policy, but we have adjusted it to the current economical environment.

Premium Beauty News - And innovation? Is it still possible to make innovative glass products?

Laurent Zuber - Yes, we just demonstrated it with the development of our “Infinite Glass”, which is made of 100% recycled glass and has triggered strong interest. Some of our customers have already initiated creative reflections.

Premium Beauty News - Is it the result of the work of your creative workshop?

Laurent Zuber - SGD’s creative workshop was created five years ago and we are constantly working to develop new technologies and new decorative materials.

The creative workshop contributes to differentiate us from our competitors: all our glass development or decorative innovations are located in one single place. Our customers come there to finalize their projects. Furthermore, this workshop is the place where we create the Trends Books that we present to customers.

Premium Beauty News - SGD participated in major launches during the latest months.

Laurent Zuber - It is not possible to mention all of them here, but let’s point out some most illustrative examples: “For Him” and “For Her” by Narcisso Rodriguez, “One Million” by Paco Rabanne, or “MaDame” by Jean-Paul Gaultier, with a bottle carved like a block of glass.

See online :

Interview by Jean-Yves Bourgeois


© 2009 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies