“It’s a unique competition in the world, which the profession really looks forward to since it has revealed high potential brands. It provides competitors with an exceptional chance to present themselves in the best conditions to professionals from selective and alternative distribution channels, who are quite inaccessible out of this context, and who themselves appreciate the direct access to the best of what’s new,” explains Valérie Vanier, the competition director.
The jury of the Beauty Challenger Awards offers three different prizes: The Emerging Brands Prize, The Niche Brands Prize, the Special Jury Prize.
For the first time, this year there will also be the Beauty Organic Awards, recognizing the best organic certified brand. Considering that many emerging cosmetic brands are tapping in the natural and organic cosmetic market, this new prize is consistent with the development of the market and the dynamic development of the “Natural & Bio” section of the Beyond Beauty Paris tradeshow.
The jury is made up of about 45 members who are French and foreign distributors (presidents or purchasing executives), media professionals, and from specialized websites…
“This year, the four leading selective perfumery chains of the French and European market - Sephora, Marionnaud, Douglas, Nocibé - will be present, along with Passion Beauté (an economic interest group) and the Galeries Lafayette, Bon Marché, BHV and Le Printemps department stores and the chain store Beauty Monop. The interest of major international networks is very marked this year. During crisis times, there is a real need to stand out and a commitment to innovation in the products proposed. So we will have very strong international representation notably with Luxasia,an exclusive distributor in Asia; the Italian La Rinascente; the English Space NK store,which is successfully deploying in the United States; the Russian store Soling. Asia is also honored with representatives from leading department stores in Japan, Hong Kong, China and South Korea,” Valérie Vanier highlights.
About 40 brands are participating in one or the other of the competitions, and some of them are running the Beauty Challenger Awards and the Organic Beauty Awards at the simultaneously.
Products are judged on innovation, differentiation, and the concept consistency, including the packaging, fragrance and texture.
Beauty Challenger Awards:
66°30 (France) - Ahrt Cosmetics (France) - Cinq Mondes (France) - Convenion Cosmetics (France) - Erborian (France) - Essensuelle (France) - Excel Beaux (Japan) - Hilde Soliani (Italie) - IDC (Canada) - Jewel beauty (France) - Laboratoire Biocyte (France) – Lady’s Secret (France) - Les Fleurs de Bach (France) - Les Parfums Suspendus (France) - Need Perles d’Acacia (Belgium) - Oskia Skincare (UK) - Paname (France) - Plus Kritik (Spain) - Pomarium (France) - Pranarom Cosmétique (France) - Pro-Care (France) - Russie Blanche (France) - Skin Mood (France) - Yelen (France)
Organic Beauty Awards :
Ainhoa (Spain) - Aixallia (France) - Belidis Natural Product Laboratory SA (France) - Coslys (France) - Erbaviva (USA) - Guayapi Tropical (France) - Laboratoire Hevea (Spain) - Little Big Bio (France) - Mann & Schroeder (France) - Oceante (France) - Omoye & Sommital (France) - Planète Bleue (France) - Provence Santé (France)
The participants in the both competitions are:
Absolution (France) - Ainy (France) - Novexpert (France) - Shantara (Suisse)