According to David Bondi, Paris remains a hub for the beauty, cosmetics and spa industries, and Beyond Beauty, which hosts three shows under one single roof [1], offers “the most profitable concept for opening new markets in France and Europe”. Moreover, “Beauty industry professionals, now more than ever, need to meet and talk,” he adds.

Beyond Beauty Paris in 2008

For the first time this year, Beyond Beauty is leaving the exhibition district of Paris Nord Villepinte and will be held at the exhibition centre of Porte de Versailles, in the very heart of the city. Another news, the Zoom area, which presents a selection of young emerging brands, is being completed with a new space called Beyond Zoom exclusively for niche brands, which are also highly appreciated by buyers. Also, in addition to the Beauty Challenger Awards, a jury of experts will give out the Beauty Organics Awards for the very first time. These awards will recognize the best organic-labelled launches.

Furthermore, Beyond Beauty’s Spa section has been renamed the European Spa Exhibition & Summit, and aims at taking on another dimension.

“It’s an all-new version that’s being organized, exclusively created with European spa professionals. With the help of a steering committee made up of important market players like Clarins, Comfort Zone, Decléor, and Lemi among others, we have worked on a set-up that is really adapted to the typology of the sector. The trade show now has a strong identity that’s special to the spa world, and everything is done to give priority to business and networking. The Proguidespa.com Hub, exclusively designed for the European Spa Exhibition & Summit, contributes to identifying those with European-level projects and promotes networking with our exhibitors,” explains Sophie Dudicourt, who’s responsible for the project.