Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Ancorotti Cosmetics: 12 million in 2011

Started in 2008, Ancorotti Cosmetics is growing fast and shows high expectations for 2011.

Mascara specialist

For Renato and Enrica Ancorotti, the founders of Ancorotti Cosmetics, the adventure started a few months ago is definitely a success. “It started in 2008, explains Enrica Ancorotti, a year to be really remembered as a pivotal year for us, made of major changes and important decisions. Because it is truly our passion for the world of beauty that led us to create this new company specialized in the production of mascara. During the 2009/2010 period, it is clear that we encountered quite a few difficulties, but also a lot of satisfactions, especially thanks to our customers confidence.

In any case, the year 2010 was dynamic enough to enable the company to exceed its objectives with a turnover of EUR 5.5 million in the end. A year during which the production capacity per team was of 1,900 kg allowing the filling of some 60,000 units/packagings.

Objectives: foundation and lipgloss

In 2011 we are planning to ramp up the capacity to 2900 Kg per team, explained Enrica Ancorotti, allowing the filling of 90,000 units/packs.

The projected turnover for 2011 is of EUR 12 million.

To note that 95% of the turnover for 2010 concerns the sale of mascara (bulk and full service). The remaining 5% concerns the marketing of other eye products.

In 2011 we will concentrate the same way we did with mascara, on the other two products that help increase customer loyalty and are among best sellers in the world, namely foundation/concealers and lip glosses/liquid products for lips.

Jean-Yves Bourgeois

© 2011 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies