Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Alcan transforms Bourjois’ Coup de Théâtre mascara

With the help of Alcan Packaging Beauty, Bourjois has switched its Coup de Théâtre mascara from a dual applicator to an all-in-one mascara.

The challenge was to deliver the same false eyelash effect, despite the product’s transformation. The achievement required a white thermoplastic injected brush giving the lashes maximum volume and length thanks to the distribution and shape of its purls.

With Coup de Théâtre, the customer wanted a complete two-colour model, including a white brush. That expectation could only be met with an injected brush, which allows an endless range of shapes and colours,” explains Nicholas Thorne, Innovation & Development Manager at Alcan Packaging Beauty.

The transformation is visible in the pack design where black and white intertwin: black for the stem, white for the brush and B&W in a perfect duo for the PP bi-injected cap with a silkscreen-printed bottle.

Coup de Théâtre comes in 5 party colours: brown, electric blue, green or plum.

latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies