Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

3D printing: Albéa partners with Erpro

Albéa, the world’s leading beauty packaging supplier, and the leading 3D technology innovation start-up Erpro 3D Factory have entered into a partnership to offer industrial series of fully-personalized cosmetic packaging solutions, in yet-unseen creative shapes.

Recently, Erpro 3D Factory’s technology was used by Chanel to produce industrial series of innovative mascara brushes in shapes that traditional injection moulding does not allow.

According to Albéa, this technology - complementary to the other processes used by the group - will allow to create exclusive collections and industrial series, including as well as last-minute personalization (combining colours and textures) and innovative shapes at an industrial scale, typically for colour cosmetics packaging, for fragrance caps, skincare jars and more…

The value proposition of this new design and industrialization offering rests on customization and differentiation, which are two key drivers of the beauty market. It combines limitless creativity to invent blue-sky shapes, extremely small runs as well as industrial series, and speed to market,” said Étienne Brière, Innovation Manager of Albéa.

While consumers are demanding ever-more personalized and innovative products, this partnership allows Albéa to strengthen its range of solutions for the creation of unique beauty packaging.

The production line we have developed allows for great flexibility and amazing creativity for industrial series,” confirmed Cyrille Vue, CEO, Erpro 3D Factory in a release.

Portfolio

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close