Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

2D cardboard and decoration Balenciaga’s Florabotanica set-up box

Coty Prestige called on Alliora (Ileos Group) to create the latest promotional set-up box for Florabotanica, the eau de parfum by Balenciaga.

The originality of this “dome case” resides in the dressing-up of its lid. To showcase the packaging design, Alliora has opted for layers of overlapping paper. The cardboard lid (thickness 1.6mm) is totally covered with full-colour printed grain paper, itself covered with printed hollowed paper, with a satin varnish finish.

An audacious technique, considering the numerous and large hollowings, but the trompe-l’œil result is remarkable: the look sinks through the trellis, into the exotic, opulent plant life,” highlights Alliora in a release.

Inside, the Eau de Parfum 100ml, the body lotion 100ml and the Eau de Parfum 7.5ml are housed in a soft-touch white polystyrene thermoformed packaging, covered with a printed wedge-concealer.

The case is 100% made in France, in the Alliora factories, which supply a complete solution: design, printing, manufacture of thermoformed packaging and assembly, up to the dispatch of the packaged case.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close