Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

2D cardboard and decoration Balenciaga’s Florabotanica set-up box

Coty Prestige called on Alliora (Ileos Group) to create the latest promotional set-up box for Florabotanica, the eau de parfum by Balenciaga.

The originality of this “dome case” resides in the dressing-up of its lid. To showcase the packaging design, Alliora has opted for layers of overlapping paper. The cardboard lid (thickness 1.6mm) is totally covered with full-colour printed grain paper, itself covered with printed hollowed paper, with a satin varnish finish.

An audacious technique, considering the numerous and large hollowings, but the trompe-l’œil result is remarkable: the look sinks through the trellis, into the exotic, opulent plant life,” highlights Alliora in a release.

Inside, the Eau de Parfum 100ml, the body lotion 100ml and the Eau de Parfum 7.5ml are housed in a soft-touch white polystyrene thermoformed packaging, covered with a printed wedge-concealer.

The case is 100% made in France, in the Alliora factories, which supply a complete solution: design, printing, manufacture of thermoformed packaging and assembly, up to the dispatch of the packaged case.

© 2014 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies