The 10-day online event featured 698 exhibiting companies from 40 different countries and more than 20,000 international stakeholders from Asia, Europe, Americas, Australasia, Middle East, Africa and Oceania, said the organizers.

Thanks to the digital services offered by the Cosmoprof My Match interactive and multilingual platform, manufacturers, brands, distributors, retailers and buyers were able to promote their businesses. All in all, the platform generated more than 52,200 requests for B2B online meetings.

In addition, over 5,000 operators attended WeCosmoprof International’s online talks and presentations dedicated to product insights, and future market trends and evolutions.

“WeCosmoprof International proudly represents the culmination of 50 years of Cosmoprof events,” said Gianpiero Calzolari, President of BolognaFiere. “This new platform has proved itself fully capable of adapting to all market and societal transformations, while still providing the industry’s most innovative meeting and matching tools. WeCosmoprof International was made possible thanks to the collaboration with Informa Markets and the combined efforts of partners Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean.”

National pavilions

Italy exhibitors were the most numerous, with over 230 companies taking part in the Made in Italy pavilion, with the support of the Italian Ministry of Foreign Affairs and International Cooperation, Italian Trade Agency (ITA), and Cosmetica Italia.

In addition, 13 national pavilions - Brazil, China, France, Greece, Hungary, Ireland, Italy, Korea, Lithuania, Poland, Spain, Switzerland and UK - gathered companies interested to promote their products through the virtual platform. Korea, in particular, presented 102 businesses with the support of the Korea Trade-Investment Promotion Agency (KOTRA).

“Thanks to the experience gained through our international events and our close relationship with the most important players in the American, EMEA and Asia-Pacific markets, WeCosmoprof International offered a remarkable support to our beauty community around the world”, highlighted David Bondi, Senior Vice President - Asia of Informa Markets and Director of Cosmoprof Asia Ltd. “In times of social distancing, we provided the cosmetic industry with a platform that was suitable for all, with innovative virtual support, cutting-edge digital tools, and seamless networking, especially putting the world directly in touch with the Chinese market. WeCosmoprof International is today’s highest performing business tool for restoring interaction between industry supply and demand.”

Webinars and virtual events

Apart from online business activities, WeCosmoprof International offered attendees a diversified calendar of concurrent events with 15 webinars covering topics such as Asian Trends, Beauty Rebound, Data Intelligence, Sustainability, Inclusivity and Digital Beauty. Seven Virtual Stage demos showed the latest trends in hair style, nail and skincare, with six #beautyhunt interviews featuring hot picks from international beauty influencers, and eight exhibitor video galleries presenting the latest product launches and services to beauty professionals.

Recordings will be available on www.wecosmoprof.com until 31 August 2021 for those who have missed one or several sessions.