German-based developer and manufacturer of cosmetic pencils Schwan Cosmetics has appointed Bernd Preuschoff, as Vice President Digital Transformation. In this role, Bernd Preuschoff (44) will be responsible for the development of the digital sector and will control all initiatives concerning digital transformation at Schwan Cosmetics.
"For Schwan Cosmetics, digitisation is a solid factor in our future strategy, as both cosmetics users and our employees evolve in today’s digital world. We want to expand our current innovative leadership in the conventional product world into the digital world," says Jörg Karas, CEO of Schwan Cosmetics. "With Bernd Preuschoff, we have gained an experienced and far-sighted digital expert. Mr. Preuschoff will take advantage of the variety of opportunities that the digital transformation brings, to enrich our success of recent years with new business concepts and ideas from the digital world."
Most recently, Bernd Preuschoff was an Associate Partner in IBM’s digital agency, IBM Interactive Experience (iX). There, he headed the Digital Strategy Practice and was responsible for the development of digital business concepts for DAX and SME clients in Germany and abroad.
Bernd Preuschoff describes himself as a "coach for the digital world". As such, he wants to give a boost to digital issues and support people with digital approaches. "The cosmetics industry is a very exciting field which, compared to other industries, is still in the infancy of its digital development and, therefore, offers a lot of room for innovation," explains Bernd Preuschoff. "Schwan Cosmetics is well positioned to take the pioneering role in this sector. We want to move forward quickly in this area with our customers, partners and employees - I look forward to shaping this new path into the future."
