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With Weleda, Mega Airless combines design and airless

For its latest retail launches, four body lotions, Weleda, the Swiss-based natural cosmetic brand, has selected the Mega Airless Mini SC (self-closing) pump with 0.8ml dosage.

Conceived by German design agency Peter Schmidt Group to comply with Weleda’s corporate design, the new bottle features Gaplast’s BIB (bag in bottle), which helps protecting the formulas from contact with air, and offers a comfortable handling until the end of the product. The pump’s all-plastic design provides high neutrality and full recyclability.

Pre-mounted customized caps feature the Weleda logo, while a snap-on ring with 35mm outer diameter was developed specifically for the co-extruded bottles with 200ml.

The four new SKUs from Weleda include Citrus Hydrating Body Lotion, Sea Buckthorn Replenishing Body Lotion, Wild Rose Pampering Body Lotion and Pomegranate Body Lotion. They will initially be sold throughout Europe.

Our dispensing technology has great appeal for innovative personal care brands with an all-natural, eco-friendly, positioning. Today’s viscous, preservative-free formulations require advanced protection and accurate dosing – and our 100 percent neutral, airless, fully recyclable lotion pumps deliver tremendous performance and value,” said Eric Desmaris, Business Development Director, Mega Airless.

The quality of this new design was awarded by an iF Packaging Design Award during a ceremony in Hannover last March.


© 2012 - Premium Beauty News -
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