Pure Drop is the product of a paradox; although airless is the type of packaging best suited to distributing complex or fragile cosmetic formulas, it is comparatively underrepresented in the luxury goods sector as it is limited by a field of considerable aesthetic and practical constraints.
“Airless represents the future of Skin Care and is an excellent solution for ensuring the protection of skin care formulas facing increasingly strict regulations and the growing expectations of consumers. We have endeavoured to find a solution to free airless from these constraints,” highlights Tristan Farabet, Managing Director of the Pochet Group.
To fit with the needs of the luxury goods sector
Indeed, Pure Drop claims to be the solution to two types of aesthetic and practical constraints, offering t brands:
– A system that gives them the total freedom of packaging design whilst fully benefitting from the combination of materials and savoir-faire of the Pochet Group,
– Technical capabilities that go beyond the state of the art materials boundaries.
Indeed, as far as technical capabilities are concerned, Pure Drop has inherited the expertise of Samhwa Plastic, a pioneer in airless technology in South Korea. “Pure Drop has the ability to distribute high viscosity formulas with high restitution rate and perfectly controlled dosage, combined with a rewarding technical image for increasingly sophisticated high-end formulas that use fragile and precious ingredients,” explains Sung Hwan Cho CEO of Samhwa Plastic.
Regarding aesthetics, the projects can rely on the capacity of the Pochet Group to combine decorative materials and technologies. This know-how allows the incorporation of the airless pump developed by Samhwa into an almost unlimited variety of combinations of shapes and materials.
